Project Suma

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Reflections on our New Identity

Reflections on our New Identity

Change can be good, but it’s rarely simple.

As we considered an organizational update and independence from our long-standing sponsoring organization, Word Made Flesh, we took a lot of time as a team to identify our priorities. We wanted our new identity to show all that we hope and strive for, while also honoring our local context.

Tell us about your name. What does Suma mean?

We chose a name that comes from the language of the indigenous Aymara, some of the most disadvantaged people in the region.

‘Suma’ in Aymara means “good” or “excellent.”

In Spanish, the common spoken language of Bolivia, Suma means “to add, or increase.”

And in Latin it refers to the culmination of something, “complete.

With our name we celebrate the value of every person, regardless of origin, gender or circumstance. The marginalized and vulnerable are seen and included. As we come together, opportunities grow for the most vulnerable.

“Project” means that we are “in process,” together, working for: renewed identity, goodness, health and wholeness. Our commitment to growth and excellence applies to our service, as well as our own journeys too.

How did you choose your logo?

Project Suma was founded in 2001, first and foremost on behalf of sexually exploited women.

The new logo is feminine.

A woman is pictured singularly, whole and complete, independent of her family status.

Yet she also represents the impact that comes when you invest in a woman, who brings change not only to herself, but her family, community and beyond.

When you empower a women, you empower a family, a community, and indeed a nation. - Cherie Blair

The new logo is representative.

  • We serve in a largely Aymara context, a group historically disadvantaged and discriminated against. Our logo shows an indigenous woman, strong and proud, celebrated with dignity and beauty.

The new logo is hopeful.

  • She is a woman rising, moving forward and upward, with power and agency. She’s proud and strong, with dreams for the future ahead. She knows that change is possible and that strength and knowledge comes from within. Her hair flows wild and free - confidently and simply herself.

The colors are earthy.

  • Warm, soft colors represent a compassionate, non-aggressive approach to healing and renewal . Women advance at their own pace and based on their own priorities.

    As a community, we seek integrity and authenticity, without bitterness or burden.

What are you most excited about?

Suma means good, excellent, pure, beautiful. Survivors of sexual exploitation are valued for who they are, not judged by their circumstances and free to grow to be all they are meant to be. Our new identity represents the kind of world we're working to create. And we’re excited to be doing it together!